What is Salesforce?

What is Salesforce?

Have you ever wondered how companies manage to keep up with their countless customers while still delivering outstanding service? Well, you’re about to discover a powerful tool that makes all this possible. Welcome to Salesforce, the world’s leading Customer Relationship Management (CRM) platform. Whether you’re a growing entrepreneur, a business enthusiast, or just curious, this article is your first step into the world of Salesforce. Let’s take a look at it together…

Salesforce Dominance of the CRM Market

Salesforce is the global leader when it comes to CRM software. It’s chosen by the biggest companies in the world such as Amazon, American Express, Spotify and many more. Salesforce enables companies to bring together Sales, Service, and Marketing, all in one system with a true 360 degree view of customers. This means companies can provide better customer service and experience, leading to more sales and more company growth.

Salesforce dominates the CRM market and accounts for 23% of all CRM’s and is growing every year. To put that into perspective, its closest rival (Microsoft) accounts for just 5.7% and if you combined the market share of its closest 4 competitors (Microsoft, SAP, Oracle and Adobe) they would only account for 18.7% of the market!

So What is a CRM?

A CRM, or Customer Relationship Management system, is a tool that businesses use to manage and analyse customer interactions throughout their lifecycle. It’s crucial for building stronger relationships, improving customer service, and boosting sales. Brands like Apple and Coca-Cola rely on CRMs to understand customer needs better and personalise their marketing efforts, proving its importance in today’s competitive market.

Understanding the Salesforce Ecosystem

The Salesforce ecosystem is a lively network of developers, partners, and customers, all linked by Salesforce’s full range of CRM tools and platforms. The ecosystem is made up of  Salesforce experts, software developers, businesses using Salesforce, and consultants, all working together to expand and enhance the Salesforce experience. Its members benefit from a wealth of resources, networking opportunities, and a shared platform for developing solutions that drive success in a diverse range of industries.

Salesforce's Evolution

All this being said, Salesforce is the Worlds #1 CRM. It’s not just about sales; it’s a comprehensive suite including Sales Cloud, Service Cloud, Marketing Cloud, and so much more meaning you aren’t subject to limited products. Each component is designed to make different areas of running a business easier which in turn makes life easier for everyone involved. 

So Let's Take a Look at the Components Involved:

Sales Cloud: Your Sales Powerhouse

Imagine organising a massive music festival where you need to keep track of thousands of attendees’ preferences: some love jazz, others are into rock and some prefer classical music. Sales Cloud does something similar, but for countless customers and their diverse preferences, ensuring each one receives a personalised experience that feels as if it’s tailored just for them. Sales Cloud enables sales teams to manage leads, track progress and forecast opportunities while gaining insights through analytics that will benefit the business.

Service Cloud is Salesforce’s answer to all Customer Service Teams. It helps manage all customer service interactions in one place by offering tools for handling cases, automating tasks, and providing quick answers. This makes support teams more efficient and customers happier as the responses feels personal to them, which generates loyal customers that are vital for your businesses growth.

Marketing Cloud: Crafting the Perfect Customer Journey

How does your favourite brand seem to know exactly what you want and when you want it? That’s Marketing Cloud at work. Marketing cloud helps organisations to create and manage marketing campaigns and customer journeys across all platforms. It offers a range of tools for your email marketing, social media management and many more. Marketing Cloud was created to ensure every experience is unique and personalised hence why you always seem to get an email from your favourite brand on pay day…

Experience Cloud: Harmonising Customer Journeys

Experience Cloud lets businesses create customised online platforms for customers, partners, and employees. It’s all about crafting unique digital experiences tailored to various groups, enhancing engagement and collaboration. The benefits? Improved relationships and streamlined processes. With Experience Cloud, companies can promote a connected community, gather valuable feedback, and drive loyalty, all while maintaining a consistent brand experience across the board.

Einstein: Decoding Success

Einstein AI in Salesforce is a smart layer of artificial intelligence integrated across the Salesforce platform. It analyses data, predicts outcomes, and automates tasks to make customer interactions smarter and more personalised. The benefits are vast as it increases efficiency, calls for better customer insights, and more effective decision-making. With Einstein AI, businesses can anticipate customer needs and enhance their strategy, staying ahead in a competitive landscape.

Salesforce AppExchange: The Ultimate App Marketplace

Salesforce AppExchange is an online marketplace for Salesforce users to browse, download, and install pre-built apps and components that extend the functionality of Salesforce. It’s a bit like Google’s Play Store or Apple’s App Store, but for Salesforce. There are a wide range of applications for you to extend the standard functionality of Salesforce such as sales, customer service and marketing analytics. These apps are designed to seamlessly integrate with Salesforce platforms giving room for customisation and enhancement of a businesses CRM.

Getting Started with Salesforce

Dive Into Trailhead

Starting with Salesforce might seem daunting, but it’s actually a lot of fun, especially with Trailhead. Trailhead is a free online platform where you can learn everything about Salesforce, from the basics to advanced topics, through interactive modules and hands-on projects. The excitement of earning badges and growing your skills will become genuinely addictive!

Get Force Certified

More of a visual learner? Why not try one of Dave’s courses on GFC. Dave provides clear and concise on demand video lessons, guided study, cheat sheets and mock exams for you to get your hands on. Visual learning has been proven to make learning easier with the combination of visual cues, text, and sound. It enhances your engagement and retention so you have a much higher chance of digesting it properly!

If this sounds like something you might be interested in, check out our Admin Bundle.

Salesforce Community

One of the best parts about Salesforce is its incredible community. Through the Salesforce community you will meet other supportive and like minded people, everyone is happy to help others and share their knowledge and expertise. Don’t be shy; join the community, attend webinars, and participate in discussions. Your Salesforce journey is bound to be enriched by it.

Conclusion

So what is Salesforce? In short, Salesforce is a cloud-based Customer Relationship Management (CRM) platform that enables businesses to manage customer interactions, data, and processes in a unified place. This new technology allows for improved customer relationships and business growth without the stress of managing everything. Whether you’re a student, a professional, or an entrepreneur, understanding Salesforce opens up a world of opportunities.


If you have got this far, this has clearly piqued your interest so why not take the first step by exploring the Admin Course on GFC, and consider how Salesforce could revolutionise your career and business. If you have any questions about the course or don’t know where to start, contact Dave via his email or LinkedIn:

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