Free Salesforce Certified Administrator Exam Question

Salesforce Administrator Certification Exam Question - Sales and Marketing

Free Salesforce Administrator Certification Exam Question: Sales and Marketing Applications

This question is focused on the Salesforce Administrator Certification Exam. It tests your knowledge of the “Sales and Marketing Applications” section, specifically the “Describe the capabilities of lead automation tools and campaign management” objective.

Question:

Amanda is the Marketing Manager at Northern Services and has been tasked with handling the new Marketing Campaign. Amanda has built out the Campaign and now needs to add Campaign Members, which of the below cannot be added as a Campaign Member?

Lead

Incorrect

Leads can be added as Campaign Members

Opportunities

Correct

Opportunities cannot be added as Campaign Members.

Contact

Incorrect

Contacts can be added as Campaign Members.

Account

Incorrect

An Account can be added as a Campaign Member once enabled in Setup.

Answer Explanation:

Leads and Contacts can be added as Campaign Members as standard. Accounts can be added once enabled in Setup. Opportunities cannot be added as Campaign Members but can be related to Campaigns so that you can see the ROI (Return on Investment) of Marketing Campaigns.

Please view the images below so you can see the configuration and the result.

Free Salesforce Admin Exam Question - Sales and Marketing Applications - Campaign Member 1
Free Salesforce Admin Exam Question - Sales and Marketing Applications - Campaign Member 2

If you have found this question helpful you will want to check out the additional resources;

Salesforce Administrator Certification Masterclass

author avatar
Dave Massey

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